Maneele Purple Whitening Toothpaste tube, 4.23 oz (120 g), with a swipe of the purple gel
Close-up of a bright smile: advanced whitening with purple beads, daily brightening care
Swirl of purple gel with the seven probiotics listed: brighter teeth, fresher breath
Four benefits: silky passion fruit paste, 7 probiotics, gentle ingredients, purple pops for a brighter-looking smile
Key ingredients: hydrated silica gently lifts surface stains, xylitol for a clean feel, menthol for fresh breath
Hand holding the Maneele purple toothpaste next to a close-up of the purple gel, a burst of passion fruit flavor in every brush
Rows of Maneele purple toothpaste tubes, made with 7 probiotics: fresh breath, advanced whitening and a refreshing clean

Maneele™ Purple Whitening Toothpaste

Sale price$29.99
★★★★★4.7387 Reviews

The purple toothpaste all over your feed: squirt it, brush for 30 seconds, and the purple gel cancels out yellow tones for a visibly brighter smile — with fresh passion fruit breath.

  • Purple color-correcting gel that visually cancels out yellow tones
  • Squirt, brush 30 seconds, spit — no strips, no trays, no mess
  • Fresh passion fruit flavor with a cool menthol finish
  • Silky gel with purple pops, hydrated silica, xylitol & 7 probiotics
In stock — ships in 1–2 business days

Choose your offer

30 SecondsSquirt, brush, spit — done
No MessNo strips, no trays, no waiting
Fresh BreathPassion fruit & cool menthol
How to use it

Squirt the purple gel onto your toothbrush and brush for 30 seconds — the foam turns blue-violet as you go. Spit, rinse well with water and check the mirror.

Use it every morning, and again before a date night or a big day.

What’s inside

A silky purple gel with tiny purple pops, hydrated silica, xylitol, menthol and seven probiotic strains, in a fresh passion fruit flavor.

One 4.23 oz (120 g) tube. See the tube for the full ingredient list.

Good to know

The purple tone is a color corrector: it visually neutralizes yellow for a brighter-looking smile. Results vary from one smile to another.

Rinse well after brushing and don’t swallow. Keep out of reach of children.

Shipping & returns

Orders are processed within 1–2 business days. Estimated delivery: United States 5–9 business days, United Kingdom 5–10, Canada, Australia and New Zealand 6–12.

Shipping is $9.99 in the US and £4.95 in the UK. For hygiene reasons, opened beauty and personal care products can’t be returned — if your order arrives damaged or wrong, email contact@maneele.com and we’ll make it right.

Hand holding a toothbrush topped with purple gel toothpaste over a white sink, the Maneele tube behind it
How purple toothpaste actually works

Purple cancels yellow. That’s the whole trick.

Coffee, tea and time all leave the same thing behind: a yellow tone that makes a smile look dull, even when your teeth are clean.

Purple sits right across from yellow on the color wheel, so it cancels it out — the same trick purple shampoo uses on brassy blonde hair. Brush the purple gel on, rinse, and your smile looks brighter and whiter in the mirror.

No strips, no trays, no 30-minute wait. Just 30 seconds of brushing.

They said to squirt it and brush for 30 seconds

Your 30-second purple routine

  1. Squirt itA generous line of purple gel on your toothbrush — you’ll see the tiny purple pops in the paste.
  2. Brush for 30 secondsWork it over every tooth. The foam turns blue-violet as you brush — keep an eye on it in the mirror.
  3. Spit, rinse & smileRinse well with water, then check the mirror: teeth look brighter and your breath smells like fresh passion fruit.
Woman brushing her teeth with a light lilac foam in a bright bathroom, smiling at the camera

Use it every morning, and again before a date night or a big day. Results vary from one smile to another.

The yellower your teeth, the bluer the foam.

The line creators repeat before the very first brush

30 seconds, not 30 minutes

Why people are ditching the strips

Maneele PurpleWhitening strips
Time it takes30 seconds30 minutes
How you apply itBrush & spitLine each strip up just right
MessNoneSticky and messy
Fresh breath afterYesNo
Every morning & before date night

The last step before you walk out the door

Strips rarely fit into a real morning. This does: thirty seconds between your coffee and your commute, and you’re out.

Keep one tube by the sink and one in your bag for date night — a quick brush and your smile looks bright again, fresh breath included.

A brighter-looking smile in the time it takes to check your lipstick.

Smiling woman getting ready for a night out, holding the Maneele purple toothpaste
Inside the purple gel

What makes it purple, fresh & silky

A silky gel with tiny purple pops — here’s what you’re brushing with.

01

Purple pops

The tiny violet beads suspended in the silky purple gel.

02

Hydrated silica

A gentle polisher that helps lift surface stains while you brush.

03

Passion fruit & menthol

A fresh passion fruit flavor with a cool finish for fresh breath.

04

Xylitol

For a clean, fresh feel in every brush.

05

7 probiotics

Seven probiotic strains in the formula, each one listed on the tube.

Frequently asked questions

Why is the toothpaste purple?

Purple sits opposite yellow on the color wheel, so it visually cancels out yellow tones — the same idea as purple shampoo for blonde hair. That’s why your smile looks brighter right after you rinse.

Why does the foam turn blue?

That’s the purple gel foaming up as you brush. Creators like to say the yellower your teeth, the bluer the foam — watch yours in the mirror.

Do I really only brush for 30 seconds?

That’s the routine everyone films. If you like to brush longer, go ahead — it fits into whatever routine you already have.

Can I use it every day?

Yes. It’s made for your daily routine: every morning, plus a quick brush before a night out.

How is it different from whitening strips?

Strips take around 30 minutes, need to be lined up just right and can feel sticky. This is a gel you brush on for 30 seconds and spit out — and your breath comes out fresh.

What does it taste like?

Fresh passion fruit, with a cool menthol finish.

How much is in one tube?

Each tube holds 4.23 oz (120 g) of purple gel.

Squirt. Brush. Smile.

30 seconds at the sink for a brighter-looking smile and fresh breath — every morning and before date night.

Get my purple toothpaste
  • 5 stars: 290 (75%)
  • 4 stars: 77 (20%)
  • 3 stars: 20 (5%)
  • 2 stars: 0 (0%)
  • 1 star: 0 (0%)
K
Kiri Paewai
Nice change from mint

Lovely fruity flavour, and the purple gel has tiny violet beads scattered through it. My teeth look whiter straight after rinsing, and there's no fussing about with strips.

G
Gloria Medina
Not just for young people

Assumed purple toothpaste was a fad for the young crowd, not for a 62-year-old like me. The gel itself is purple, speckled with little violet beads, and the taste is passion fruit first, then a cool menthol finish. I'm not expecting miracles, but my smile looks less yellow when I check the mirror after rinsing.

A
Alyssa Winters
Got it for my dad

Picked this up for my dad, who quit smoking last winter and is secretly vain about his smile. He likes that it's purple with little beads in it, which I did not expect from him. It tastes like fruit instead of straight mint, and he checks the mirror after every brush like it's a ritual.

A
Aaliyah Chambers
so pretty

the purple gel is so pretty and the passion fruit taste with the cool finish is really nice. The foam turns blue-violet while you brush, which is weirdly fun at 7am. Way better than walking into work with coffee breath.

G
Georgia Blackwell
Lovely colour

Wasn't sure what to expect, but the gel is a lovely purple colour and you can see the tiny violet beads in it. The foam turns blue-violet as you brush and my smile looks brighter after rinsing. Two flat whites a day and it still does the job.

M
Michelle Oh
Nice color and flavor

Purple gel with small violet pops in it, and the foam goes blue-violet while brushing. Flavor is passion fruit with menthol at the end, which is sweeter than my old mint. The yellow is clearly softer right after rinsing though, and it beats the strips I used to buy.

M
Marisa Upchurch
purple, with little beads

It comes out purple with little violet beads in it, which confused my husband at 6am. Fruity going in, cold and minty on the way out. I was braced for a gimmick, but my smile really is less yellow once I rinse.

V
Vivian Chu
Pretty gel

Love how the gel looks, purple with little violet beads all through it. My smile looks brighter every morning even with my latte habit.

C
Carol Newman
Simple to use

Purple gel goes on the brush like any toothpaste, you brush for about half a minute and rinse. Easy enough for someone like me who never had the patience for strips or trays.

H
Heather Ingalls
Nice for going out

Good one to use before going out, the purple gel foams up blue-violet and my teeth look brighter after rinsing. The effect is best that same evening and softer by the next day. That's fine for how I use it, before dates and dinners.

M
Mei Fang
cute little beads

Didn't realize there'd be little purple beads in the gel, kind of cute. The foam goes bluish as you brush and my teeth look a bit less yellow after rinsing, the difference is small but real. I mostly use it before going out.

P
Paige Ashby
A line is plenty

A thin line of the purple gel on my brush is all it takes. Thirty seconds of brushing, the foam turns blue-violet, then I rinse well and check the mirror before work. My smile looks less yellow every time.

C
Courtney Bishop
Second one

On my second one now. The gel is purple with tiny violet beads in it, and it goes on smooth. My coffee habit isn't going anywhere, so this stays in the morning routine.

I
Irene Velez
the beads won him over

The violet beads in the purple gel are the best part according to my teenage son, and I'm coming around to his side. It foams a blue-purple color and the fruit flavor fades into menthol. Took a few mornings to get used to purple foam, but it's grown on me.

L
Lorna Pickering
Easy routine

Bit of purple gel on the brush, about 30 seconds of brushing, and the foam turns a blue-violet colour. Rinse it all off and my teeth look whiter, without the faff of strips.

A
Ana Rosario
Still on it

Still reaching for it every morning over the other toothpastes in the house. I get a kick out of the purple gel with its little violet pops, and the passion fruit hasn't gotten old. My husband keeps sneaking it too.

T
Tasha Gaither
date night toothpaste

This is my second tube and I mostly save it for date nights and weekends out. I like seeing the little purple specks in the gel, and my smile looks brighter every time I rinse. Probably going to start using it every morning now.

A
Anika Kulkarni
pretty purple gel

The gel is a really pretty purple with tiny violet beads mixed in, and the foam turns blue-violet as you brush. I do about 30 seconds, rinse well and my teeth look less yellow right away. Easy thing to add before a night out.

R
Ravi Chopra
Solid everyday toothpaste

Solid everyday toothpaste for a chai drinker like me. Teeth look brighter and breath is fresh for morning meetings.

O
Owen Radcliffe
we label the tubes now

Started labeling the tubes in our house with a marker, otherwise somebody walks off with mine. Being a color corrector, the effect shows up right away and fades through the day, which is fine by me. Breath stays fresh too.

D
Donna Pritchard
Brighter at 59

Didn't think a toothpaste could change the colour of my teeth, even for a bit. I'm 59 and even I can see they're not as yellow when I rinse, and I'm my own harshest critic.

H
Hannah Jang
glad I brushed that morning

My boyfriend proposed on a hike and had a photographer hiding behind a tree the whole time. I had zero idea, but thank god I'd brushed with this that morning because those photos are everywhere now. My teeth actually look white in every single one! I've been using it every day since.

S
Sophia Chandler
surprised by the taste

didnt think id like the taste but passion fruit and menthol actually works. my teeth look less yellow before work and the foam going purple blue is kind of fun. i drink way too much coffee so this helps

R
Ruben Zepeda

Our 17 year old actually asked for more of this, which has never happened with any toothpaste in this house. He likes the passion fruit and the cold feeling after. His older sister is starting to catch on too.

R
Rebecca Zielinski
color wheel win

Art teacher here and I LOVE that this is just the color wheel doing its thing. Purple over yellow and the smile reads brighter, simple as that. Plus it's actually fun to watch the foam change.

D
Danielle Reyes
he stole it

ok so I've started hiding my toothpaste in the linen closet because my husband keeps using it. He made fun of the purple gel for about two days, and now he says it's the only fruity thing he's ever liked. Honestly his teeth look way less yellow after he rinses, so fine.