






Maneele™ Purple Whitening Toothpaste
The purple toothpaste all over your feed: squirt it, brush for 30 seconds, and the purple gel cancels out yellow tones for a visibly brighter smile — with fresh passion fruit breath.
- Purple color-correcting gel that visually cancels out yellow tones
- Squirt, brush 30 seconds, spit — no strips, no trays, no mess
- Fresh passion fruit flavor with a cool menthol finish
- Silky gel with purple pops, hydrated silica, xylitol & 7 probiotics
Choose your offer
How to use it
Squirt the purple gel onto your toothbrush and brush for 30 seconds — the foam turns blue-violet as you go. Spit, rinse well with water and check the mirror.
Use it every morning, and again before a date night or a big day.
What’s inside
A silky purple gel with tiny purple pops, hydrated silica, xylitol, menthol and seven probiotic strains, in a fresh passion fruit flavor.
One 4.23 oz (120 g) tube. See the tube for the full ingredient list.
Good to know
The purple tone is a color corrector: it visually neutralizes yellow for a brighter-looking smile. Results vary from one smile to another.
Rinse well after brushing and don’t swallow. Keep out of reach of children.
Shipping & returns
Orders are processed within 1–2 business days. Estimated delivery: United States 5–9 business days, United Kingdom 5–10, Canada, Australia and New Zealand 6–12.
Shipping is $9.99 in the US and £4.95 in the UK. For hygiene reasons, opened beauty and personal care products can’t be returned — if your order arrives damaged or wrong, email contact@maneele.com and we’ll make it right.
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The purple toothpaste all over your feed: squirt it, brush for 30 seconds, and the purple gel cancels out yellow tones for a visibly brighter smile — with fresh passion fruit breath.
- Purple color-correcting gel that visually cancels out yellow tones
- Squirt, brush 30 seconds, spit — no strips, no trays, no mess
- Fresh passion fruit flavor with a cool menthol finish
- Silky gel with purple pops, hydrated silica, xylitol & 7 probiotics
Choose your offer
How to use it
Squirt the purple gel onto your toothbrush and brush for 30 seconds — the foam turns blue-violet as you go. Spit, rinse well with water and check the mirror.
Use it every morning, and again before a date night or a big day.
What’s inside
A silky purple gel with tiny purple pops, hydrated silica, xylitol, menthol and seven probiotic strains, in a fresh passion fruit flavor.
One 4.23 oz (120 g) tube. See the tube for the full ingredient list.
Good to know
The purple tone is a color corrector: it visually neutralizes yellow for a brighter-looking smile. Results vary from one smile to another.
Rinse well after brushing and don’t swallow. Keep out of reach of children.
Shipping & returns
Orders are processed within 1–2 business days. Estimated delivery: United States 5–9 business days, United Kingdom 5–10, Canada, Australia and New Zealand 6–12.
Shipping is $9.99 in the US and £4.95 in the UK. For hygiene reasons, opened beauty and personal care products can’t be returned — if your order arrives damaged or wrong, email contact@maneele.com and we’ll make it right.
The purple toothpaste all over your feed: squirt it, brush for 30 seconds, and the purple gel cancels out yellow tones for a visibly brighter smile — with fresh passion fruit breath.
- Purple color-correcting gel that visually cancels out yellow tones
- Squirt, brush 30 seconds, spit — no strips, no trays, no mess
- Fresh passion fruit flavor with a cool menthol finish
- Silky gel with purple pops, hydrated silica, xylitol & 7 probiotics
Choose your offer
How to use it
Squirt the purple gel onto your toothbrush and brush for 30 seconds — the foam turns blue-violet as you go. Spit, rinse well with water and check the mirror.
Use it every morning, and again before a date night or a big day.
What’s inside
A silky purple gel with tiny purple pops, hydrated silica, xylitol, menthol and seven probiotic strains, in a fresh passion fruit flavor.
One 4.23 oz (120 g) tube. See the tube for the full ingredient list.
Good to know
The purple tone is a color corrector: it visually neutralizes yellow for a brighter-looking smile. Results vary from one smile to another.
Rinse well after brushing and don’t swallow. Keep out of reach of children.
Shipping & returns
Orders are processed within 1–2 business days. Estimated delivery: United States 5–9 business days, United Kingdom 5–10, Canada, Australia and New Zealand 6–12.
Shipping is $9.99 in the US and £4.95 in the UK. For hygiene reasons, opened beauty and personal care products can’t be returned — if your order arrives damaged or wrong, email contact@maneele.com and we’ll make it right.

Purple cancels yellow. That’s the whole trick.
Coffee, tea and time all leave the same thing behind: a yellow tone that makes a smile look dull, even when your teeth are clean.
Purple sits right across from yellow on the color wheel, so it cancels it out — the same trick purple shampoo uses on brassy blonde hair. Brush the purple gel on, rinse, and your smile looks brighter and whiter in the mirror.
No strips, no trays, no 30-minute wait. Just 30 seconds of brushing.
Your 30-second purple routine
- Squirt itA generous line of purple gel on your toothbrush — you’ll see the tiny purple pops in the paste.
- Brush for 30 secondsWork it over every tooth. The foam turns blue-violet as you brush — keep an eye on it in the mirror.
- Spit, rinse & smileRinse well with water, then check the mirror: teeth look brighter and your breath smells like fresh passion fruit.

Use it every morning, and again before a date night or a big day. Results vary from one smile to another.
The yellower your teeth, the bluer the foam.
The line creators repeat before the very first brush
Why people are ditching the strips
The last step before you walk out the door
Strips rarely fit into a real morning. This does: thirty seconds between your coffee and your commute, and you’re out.
Keep one tube by the sink and one in your bag for date night — a quick brush and your smile looks bright again, fresh breath included.
A brighter-looking smile in the time it takes to check your lipstick.

What makes it purple, fresh & silky
A silky gel with tiny purple pops — here’s what you’re brushing with.
Purple pops
The tiny violet beads suspended in the silky purple gel.
Hydrated silica
A gentle polisher that helps lift surface stains while you brush.
Passion fruit & menthol
A fresh passion fruit flavor with a cool finish for fresh breath.
Xylitol
For a clean, fresh feel in every brush.
7 probiotics
Seven probiotic strains in the formula, each one listed on the tube.
Frequently asked questions
Why is the toothpaste purple?
Purple sits opposite yellow on the color wheel, so it visually cancels out yellow tones — the same idea as purple shampoo for blonde hair. That’s why your smile looks brighter right after you rinse.
Why does the foam turn blue?
That’s the purple gel foaming up as you brush. Creators like to say the yellower your teeth, the bluer the foam — watch yours in the mirror.
Do I really only brush for 30 seconds?
That’s the routine everyone films. If you like to brush longer, go ahead — it fits into whatever routine you already have.
Can I use it every day?
Yes. It’s made for your daily routine: every morning, plus a quick brush before a night out.
How is it different from whitening strips?
Strips take around 30 minutes, need to be lined up just right and can feel sticky. This is a gel you brush on for 30 seconds and spit out — and your breath comes out fresh.
What does it taste like?
Fresh passion fruit, with a cool menthol finish.
How much is in one tube?
Each tube holds 4.23 oz (120 g) of purple gel.
Squirt. Brush. Smile.
30 seconds at the sink for a brighter-looking smile and fresh breath — every morning and before date night.
Get my purple toothpaste